Denmark’s most valuable consumers

Dagbladet Børsen has 213.267 weekly readers

Borsen.dk has 234.796 weekly users

In total, we have 379.012 weekly readers and users across Børsen and borsen.dk.

Landsfordeling

 

Børsen is the nationwide newspaper with the most equal distribution of readers east and west of the Great Belt; 62% live east of the Great Belt and 38% west of the Great Belt.

368.664

In total, across Børsen, borsen.dk, Pleasure and Money & Private Finance we have 327.683 Børsen-only consumers.

In total, across Børsen, borsen.dk, Pleasure and Money & Private Finance we have 368.664 Børsen-only consumers.

13% of Børsen’s readers who are active in business are CEOs or CFOs.

%

Børsen’s readers have a major influence in Danish business. 44% of Børsen’s weekly readers and users are in positions with purchasing responsibility.

50% of Børsens readers are CEO 

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%

Børsens læsere har en gennemsnitlig årlig indkomst på

500.000 kr.

%

Personal income

of Børsen’s weekly readers and users have an annual personal income of at least DKK 700,000.

Source: Kantar Gallup/Index Danmark full year 2025

%

Housing status

of Børsen’s weekly readers and users live in owner-occupied/co-operative housing, and 62% live in a house, villa, or farmhouse.

%

Household income

of Børsen’s weekly readers and users have a household income of more than DKK 1,000,000.