Formats and technical specifications

On this page, you will find technical details and conditions for advertising in Børsen and on borsen.dk.

 

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Formats and technical details for the newspaper

Standardformats

 

2 x 75 = 150 mm 2 x 365 = 730 mm

 

 

 

3 x 175 = 525 mm 3 x 365 = 1095 mm

 

 

6 x 175 = 1050 mm 6 x 365 = 2190 mm

 

 

 

4 x 250 = 1000 mm 6 x 75 = 450 mm

 

Other formats

Contact your advertising consultant or Børsen Brands on +45 72 42 33 20 if you require formats other than the standard formats shown. Note that standard formats need to be ordered seven days prior to insertion. Other formats need to be ordered 14 days prior to insertion.

Submission

Details of the customer/advertiser, the insertion date and the e-mail address of the sender are mandatory. Advertising material for Børsen should be submitted as follows:

 

Primarily
FTP server: http://upload.borsen.dk
Username: annonce
Password: Notified upon contacting produktion@borsen.dk

 

Secondarily
E-mail: produktion@borsen.dk

For further information on graphical specifications, Børsen Brands can be contacted by calling +45 72 42 33 20 or e-mailing brands@borsen.dk.

 

Placing of orders

Book your campaign by telephone or e-mail:

Tel.: +45 72 42 33 20

E-mail: brands@borsen.dk

It should be clearly stated where and when the campaign is to be executed, and how and from where the material will be submitted (company name, address, telephone number, contact person).

 

Print-ready material 

Print-ready advertising material should be submitted as a PDF file, minimum version 1.6. The correct PDF settings for Indesign can be downloaded via borsen.dk/brands. Advertising material may be submitted with both CMYK and RGB photos.

CMYK: We recommend using the colour profile ISOnewspaper26v4 and converting photos in Photoshop, which allows you to check that the conversion is as required. CMYK colour conversion, especially for the newspaper, requires experience to achieve the best results. If you do not have this experience, we recommend that you submit images in RGB as described below.

RGB: We recommend using the Adobe RGB (1998) ICC Profile.

Colour conversion: RGB, LAB, Pantone and other non-printable colours are automatically converted to the correct CMYK at the risk and responsibility of the advertiser.

Format: If the advertisement size diverges from the format which was ordered, we reserve the right to adjust the size, including non-proportionally.

Hyperlink: It is possible to include hyperlinks in your advertising material, thereby making your advertisement clickable in the e-newspaper. Only send one piece of material; the same material will be used for both the printed newspaper and the e-newspaper. See our guidelines on hyperlinks under “Guide to clickable advertisements”.

Profiles
If you require profiles to produce newspaper advertisements, they can be downloaded here:

Submission of elements for layout

Texts, images, logos and graphical elements should be submitted together before the start of the job. Layout ideas and colour requirements should be sent together with the content for the advertisement.

In order to achieve satisfactory print quality, we recommend that:

Texts should be submitted in Word.

Images should be sent in TIF, EPS or JPG format – minimum 200 dpi.

Bitmap graphics should be minimum 600 dpi.

Logos and graphics should be submitted as vector graphics, e.g. in Illustrator.

Colour requirements should be specified as CMYK, RGB or Pantone codes.

 

Colours

In order to achieve the best possible print results, the following guidelines are relevant:

  1. We print in four colours – CMYK.
  2. Consideration should be given to the dot spread that occurs during printing. In practice, dot spread means that all colours become darker on the paper than the output on your screen or from your printer. For photos, we recommend increasing the contrast and lightening intermediate tones to ensure the best print results. See point 4 below regarding colour conversion.
  3. Font sizes below 10 point should only be used if the colour is black on a very light background. For negative text, a minimum point size of 10 and a bold grotesque-type font such as Helvetica should be chosen. For text in colours other than black, we recommend a minimum point size of 16. This will guarantee good readability in the event of misregistration within the printing machine’s tolerance, as described under “Complaints”.
  4. Due to the newsprint’s absorbency, we print with maximum 190% colour. See “Print-ready material” for instructions on correct colour profiles. Before printing, we carry out a UCR optimisation on all advertisements in which the colour content in the PDF file is reduced to maximum 190%. This colour reduction cannot be avoided.
  5. Further information and industry standards for newspaper production can be found at https://www.ddpff.dk/.

 

Column widths

Advertising material should be submitted in certain regular formats, which can be found under “Standard formats”.

 

Complaints

Complaints relating to e.g. misregistration or inking may be rejected if the advertising material submitted deviates from Børsen’s technical specifications and recommendations. The printing machine’s tolerance for misregistration is ±0.3 mm. Inking may differ across a print run. Børsen checks the inking every 5,000 newspapers.

Formats and technical details for magazines

 

Standardformats

 

Pleasure 

 

Full-page to edge

Width and height: 272 x 338 mm + 5 mm for trimming

Half-page to edge

Width and height: 272 x 170 mm + 5 mm for trimming

 

Double-page to edge

Width and height: 544 x 338 mm + 5 mm for trimming

Quarter-page to edge

Width and height: 272 x 85 mm + 5 mm for trimming

 

Colophon advertisement to edge

Width and height: 272 x 170 mm + 5 mm for trimming

 

 

 

Money & Private Finance

 

Full-page to edge

Width and height: 205 x 276 mm + 5 mm for trimming

Double-page to edge

Width and height: 410 x 276 mm + 5 mm for trimming

 

 

The World

 

Full-page to edge

Width and height: 203 x 276 mm + 5 mm for trimming

Double-page to edge

Width and height: 406 x 276 mm + 5 mm for trimming

 

 

Submission

Advertising material for Børsen should be submitted as follows:

 

Primarily:

FTP server: http://upload.borsen.dk

Username: annonce

Password: Notified upon contacting produktion@borsen.dk

 

Details of the customer/advertiser, the insertion date and the e-mail address of the sponsor are mandatory.

 

Secondarily:

E-mail: produktion@borsen.dk

Alternatively, Medienet can be used.

 

For Pleasure and The World:

Further information on graphical specifications can be found at annonce.borsen.dk. Børsen Brands can be contacted by calling +45 72 42 33 20.

For Money & Private Finance

Alternatively, Medienet can be used. For further information on graphical specifications, contact Børsen Brands by e-mailing brands@borsen.dk.

 

Submission of orders

For Pleasure, Money & Private Finance and The World

Book your campaign by telephone or e-mail:

Tel.: +45 72 42 33 20

E-mail: brands@borsen.dk

It should be clearly stated where and when the campaign is to be executed, and how and from where the material will be submitted (company name, address, telephone number, contact person).

 

Print-ready material

Print-ready advertising material should be submitted as a CMYK-separated PDF file, minimum version 1.6. The correct ICC colour profile and PDF settings for Indesign can be downloaded via borsen.dk/brands.

Due to the newsprint’s absorbency, we print with maximum 300% colour. We recommend that photos should be converted in Photoshop with the colour profile ISOcoated_v2_eci.icc.

If a colour profile is used with more than 300% colour, we will carry out a UCR optimisation on all photos so that the maximum colour content in the PDF file does not exceed 300%. This optimisation cannot be avoided.

The colour profile ISO-coated_v2_eci.icc can be downloaded via borsen.dk/brands. If the advertisement size deviates from the format which has been ordered, we reserve the right to adjust the size.

Non-CMTK colour spaces are automatically converted at the risk and responsibility of the advertiser. If material is submitted with settings other than the above PDF standard, Børsen may refuse to entertain complaints.

Profiles
If you require profiles to produce newspaper advertisements, they can be downloaded here:

Submission of elements for layout

Texts should be submitted in Word or directly in an e-mail. B&W or 4-colour photos should be submitted with minimum resolution 300 dpi in TIF, EPS or JPG format. Note, however, that the bitmap minimum is 1,200 dpi. Logos and graphics should be submitted as vector graphics, e.g. in Illustrator.

 

Complaints

Complaints relating to errors in inserted advertisements must be submitted immediately to be received by Børsen at the latest five days after the advertisement is inserted. If an advertisement is printed several times with the same error without Børsen receiving any complaint, any refund will only be paid for the first insertion.

Guide to clickable advertisements

When you advertise with Børsen, you can make your advertisements clickable. This gives you the opportunity to drive traffic directly to your website or products. There is no limit on the number of links in an advertisement. Remember to open the PDF to check that the hyperlink works correctly and as required before mailing it to produktion@borsen.dk. Note: The URL cannot contain the letters Æ, Ø, Å or spaces.

 

 

Guide to Indesign

  1. Open the “Hyperlinks” menu as follows: Danish program version: Select “Vindue” > “Interaktiv” > “Hyperlinks”

English program version: Select “Window” > “Interactive” > “Hyperlinks”

 

  1. Select the object (text, image or graphical element) which is to have a clickable link.

 

  1. Enter the desired URL in the “Hyperlinks” menu and press “Enter”. Always remember to put “http://” in front of the www address.

 

  1. Remember to check “Include hyperlinks” when exporting the PDF. We recommend making the PDF in version 1.4.

 

 

Guide to Acrobat XI Pro

English program version:

 

  1. Open the “Tools” menu.

 

  1. Open the “Edit PDF” menu.

 

  1. Open the “Link” menu and select “Add/Edit Web or Document Link”.

 

  1. Check the area where the link is to be placed. A new window will automatically open:

– Check “Invisible Rectangle”.

– Check “Open a web page” and press “Next”.

– Enter the URL address and press “OK” (always remember http:// at the front).

Advertorials

Formats for advertorials

(W x H) 272 x 338 mm + 5 mm for trimming  

(W x H) 544 x 338 mm + 5 mm for trimming


Materialedeadline

Materialet inkl. URL til landing page skal sendes senest fem hverdage før kampagnestart til produktion@borsen.dk.

Submission of material

Material, incl. the URL for the landing page, should be sent to produktion@borsen.dk at least five working days before the start of the campaign.

Technical details and general conditions

  1. Børsen’s fonts (PT Serif/Sans) or similar fonts must not be used in advertorials.
  2. Advertorials must not feature Børsen’s colours or similar colours. Børsen’s colours are: salmon pink (C:0 M:7 Y:10 K:0) and magenta (C:0 M:100 Y:0 K:0).
  3. Advertorials must have a border of minimum point size 0.5.
  4. Advertorials must not include a writer’s byline.
  5. Advertorials must not include a photographer’s byline other than that required by any photo, in which case the byline must be placed within the photo frame in maximum point size 6.
  6. Advertorials must include a clear logo in the immediate vicinity of the text. All logos less than 30 mm in width and height must be approved by Børsen.
  7. Advertorials must be clearly labelled with the word “ADVERTISEMENT” at the top at least once and in minimum point size 12. Spreads must be labelled with the word “ADVERTISEMENT” on both the left and right sides.
  8. Børsen’s editorial staff must not advise on or participate in the drawing up of advertorials.

 

Børsen reserves the right at any time to reject material that does not meet the technical guidelines for advertorials or otherwise conflicts with the medium’s image.

Profiles

If you require profiles to produce newspaper advertisements, they can be downloaded here:

Inserts

Formats and paper quality

Generally, we only approve stapled inserts in portrait format with no stick-ins such as product samples or coupons and with a maximum weight of 300 g. We recommend a maximum of 270 x 395 mm (width x height). A format of 280 x 395 mm (width x height) can be accepted, but this entails a risk that the insert’s edges may get frayed, for which Børsen cannot assume responsibility.

 

Magazines with a high-gloss cover are not advisable, as there is a risk that they will slide around in the newspaper and complicate the packing process. If they are submitted without our approval, we cannot guarantee their insertion for the full circulation. Magazines with a glued spine have to be distributed alongside the newspaper, entailing an extra charge for the advertiser.

 

Formats below A4: Minimum format A5, maximum thickness 1.5 mm

Formats between A4 and 260 x 330 mm: Maximum thickness 2.0 mm

Formats between 260 x 330 mm and tabloid: Maximum thickness 4.0 mm

Loose sheets in all above formats: Printed on minimum 100 g paper

 

The stated maximum thicknesses are based on a single product measured at the spine without pressure.

 

Inserts which diverge from the above specifications in format, weight or thickness may be enclosed with/distributed outside the newspaper. Always ask for a quote from your advertising consultant.

 

Dummies/paper samples

 

In order to ensure correct insertion, Børsen must – no later than 14 days before the day of insertion – be provided with three full-format dummies/paper samples in final paper quality. If Børsen does not receive these dummies/paper samples, no guarantee of insertion can be given. A dummy is a blank version of a planned print item in the correct paper type and weight. The dummy may also comprise a similar print item that is trimmed to the correct format. If you require a glossy cover for your magazine, you should submit a sample of the cover for assessment and approval of any high-glass UV lacquer or similar treatment.

 

 

Printing of inserts

If required, Børsen can provide you with a contact for printing your inserts. Please contact production manager Lars Hesselbjerg Asskildt on +45 72 42 31 43.

 

 

Deadline and cancellation

Inserts should always be booked well in advance because Børsen only carries a maximum of two inserts per publication day. Cancellation of inserts later than seven working days before the booked insertion day will be charged at 50% of the insertion price.

 

 

Submission

Inserts should be sent to:

BOLD Printing Malmø AB

Stenåldersgatan 9

200 39 Malmö

Sweden

 

Packing on pallets:

Inserts should be delivered on pallets with the front page up in bundles of 8-10 cm. The bundles may be cross-tied or delivered loose on the pallet.

 

Delivery:

No earlier than three working days prior to insertion and no later than two working days prior to insertion.

 

Possible delivery times:

Monday-Thursday between 9.00 and 12.00.

Delivery on Fridays is only possible if the driver is able to unload using the vehicle’s lift, as there will be no staff at our printworks.

 

Marking of pallets:

 

Name of advertiser                                  E.g.: Ander Andersen A/S

Date of insertion – medium                     E.g.: dd.mm.yy – Børsen

Total no. of copies                                   E.g.: 10,000

Number of items per pallet                      E.g.: 7,000 items per pallet, no. 1 of 11

 

If the delivery fails to satisfy the above, no guarantee of correct publication can be given. Assuming that we have the capacity to rectify any packing errors, extra labour, time consumption, etc., will be billed in arrears starting from DKK 5,000.

 

Delivery of material – inserts in the e-newspaper

PDFs no larger than 10 MB can be sent to brands@borsen.dk no later than three working days prior to insertion. PDFs should be submitted as single-page, not as spreads. In the case of PDFs larger than 10 MB, the insert should be uploaded via Børsen’s FTP server:

 

FTP server: http://upload.borsen.dk

Username: annonce

Password: Notified upon contacting produktion@borsen.dk

 

When uploading to FTP, the file should be named with the date of publication and the advertiser’s name (e.g.: DDMMYY_Advertiser.pdf).

 

Profiles

If you require profiles to produce newspaper advertisements, they can be downloaded here: