General terms & conditions

General Terms and Conditions for Advertising

General Terms and Conditions

These “General Terms and Conditions” apply to the provision of the Service by Børsen to the Advertiser and constitute an appendix to the Order Confirmation.

1. Definitions

“Advertiser” means Børsen’ customer as stated in the Order Confirmation; “Agreement” means the Order Confirmation, these General Terms and Conditions and other applicable appendices, taken together; “Børsen” means Dagbladet Børsen A/S, CVR-nr.76156328, Møntergade 19, 1116 Copenhagen, Denmark; “Confidential Information” shall have the meaning set forth in Section 11.1; “Order Confirmation” means the order confirmation provided by Børsen to the Advertiser; “Party” means the Advertiser and Børsen separately and “Parties” means them jointly; “Technical Material Specifications” means the technical material specifications provided by Børsen from time to time; “Service” means the advertising or campaign stated in the Order Confirmation; and “Brands” means all titles, i.e. newspapers, magazines, podcasts, etc., published and/or owned by Børsen, its group companies or associated companies, as well as other titles, etc., included in Børsen’ advertising offering from time to time.

 

2. Advertisement Material

2.1 Børsen or the party designated by Børsen must receive advertisement material, in complete and satisfactory condition as per the Technical Material Specifications in force from time to time, not later than the date stated in the Order Confirmation.

2.2 All advertisements must be delivered to Børsen within the agreed deadline. Advertisement material which is submitted after the deadline may result in the advertisement not being published. If the advertisement is delivered after the specified deadline, Børsen reserves the right to invoice 100% of the advertisement price, even if it cannot be published. If the advertisement is published, Børsen accepts no responsibility for any errors or deficiencies in the insertion.

 

3. Cancellation

Cancellations of advertisements must be in writing and addressed to the responsible salesperson as well as to borsen@brands.

Display: Cancellation must be received no later than ten (10) business days before the advertisement is to be included. Full price is charged for any advertisement cancelled after the deadline (10 business days).

Native: Once the Advertiser has confirmed the agreement for a native advertisement (also referred to as Sponsored Content), Børsen will schedule a kick-off meeting where format, content, and go-live date will be agreed. The planned go-live date also serves as the invoicing date, regardless of whether production is delayed. This does not apply if the delay is primarily due to circumstances on Børsen’s side. The native advertisement must be published no later than three (3) months after the originally agreed go-live date. The exact timing depends on available space on Børsen’s platforms. If the go-live date is exceeded as per the above, Børsen reserves the right to determine the publication date within the 3-month period. If the Advertiser cancels after the kick-off meeting, or if the advertisement has not gone live within three (3) months due to reasons attributable to the Advertiser, the agreed amount will not be refunded. No rescheduling or compensation will be offered unless otherwise agreed in writing with Børsen.

Print daily press: Cancellation or rebooking of print advertisement in daily press must take place not later than ten (10) business days before the booking deadline. In the event of cancellation after such time, 100% of the advertisement cost will be charged.

Supplements/Inserts: Cancellation or a request for relocation must take place not less than seven (7) business days before the booked publication date. If cancellation/relocation is notified after such time, 50% of the contractually agreed amount will be charged.

Print magazine: In the event of cancellation of an ordered and confirmed advertisement in our magazines after the material date, Børsen reserves the right to charge the full advertisement price. Cancellations received later than twenty-one (21) days before the material date will be charged at 75% of the advertisement price. Inserts: If space is ordered more than twenty-one (21) days before the material date, the Advertiser will be required to pay for it. If the Advertiser cancels an order after Børsen has sent an order confirmation and this order contains production, Børsen is entitled to charge for any commenced production and for fees.

Annual packages (e.g., front page, back page, and section packages): 100% of the agreed amount for the annual package will be invoiced upon cancellation, regardless of timing.

Interstitials in the e-newspaper: If cancellation occurs less than ten (10) business days before campaign start, 100% of the amount will be invoiced.

Podcasts (Pre-roll, Mid-roll, and Post-roll): Podcast advertising is considered binding upon confirmation. Cancellation is not possible, and the full amount will be invoiced regardless of timing.

 

4. The Advertiser’s Responsibility

4.1 The Advertiser is required to deliver advertisement material in due time and produced according to Børsen’ Technical Material Specifications. If advertisement material is uploaded notwithstanding a warning (yellow or red), Børsen assumes no liability for quality defects, if any.

4.2 The Advertiser shall comply with advertisement instructions, if any, from Børsen within the specified time and shall also assist Børsen in connection with questions and handling of advertisement material.

4.3 The Advertiser is responsible for the content of any advertisement and for ensuring that the advertisement, including any linked information, does not infringe any third-party right such as copyright, trade mark, or other intellectual property rights. The Advertiser is, moreover, responsible for ensuring that the advertisement complies with, and does not contravene, any law, statutory instrument, public authority decision, regulation, or guidelines applicable from time to time, particularly with regard to the Marketing Act and industry agreements, standard practices, guidelines, and good marketing practices and ethics.

 4.4 The Advertiser shall ensure that the advertisement contains information that makes it easy for the reader to identify the Advertiser and that the advertisement constitutes advertising (advertising marking).

 

5. Political Advertising

5.1 This Section 5 contains specific provisions for political advertising pursuant to Regulation (EU) 2024/900 on the transparency and targeting of political advertising, including related implementing acts and documentation from the European Commission (the “Political Advertising Regulation”). In the event of any conflict or inconsistency between the provisions of this Section 5 and other provisions of these General Terms and Conditions, the provisions of Section 5 shall prevail.

5.2 The Advertiser shall truthfully indicate whether the booked advertisement or campaign constitutes political advertising pursuant to the Political Advertising Regulation. In the case of political advertising, the Advertiser shall provide all information required under the regulation for labelling and transparency notices. This includes, but is not limited to:

1. a) The identity of the sponsor and any ultimate controlling entity;
2. b) (b) The publication period and connection to an election or legislative process;
3. c) (c) The amount or value of consideration and sources of funding;
4. d) (d) Information on whether targeting or advertisement delivery techniques have been used; and
5. e) Any previous suspension of the campaign.

5.3 During the three months preceding an election or referendum, the Advertiser shall, upon request, provide a declaration regarding citizenship/establishment/control in a third country (the so-called three-month rule pursuant to Article 5(2) of the Political Advertising Regulation).

5.4 The Advertiser shall, without undue delay, update and correct any information provided, including but not limited to information pursuant to Sections 5.2 and 5.3, if such information changes or proves to be incorrect.

5.5 Information pursuant to Sections 5.2-5.4 shall be provided via the channels and in the manner designated by Børsen from time to time. The Advertiser is responsible for the accuracy and completeness of the information.

5.6 The Advertiser agrees that political advertising shall be labelled and accompanied by a transparency notice in accordance with the following:

1. a) (a) Mandatory labelling (“Political advertising” or similar) shall be published in connection with the advertisement;
2. b) (b) A transparency notice shall be made available to the public; and
3. c) (c) Labelling and transparency notices shall be adapted to the medium.

 

5.7 The Advertiser undertakes not to use targeting techniques, including profiling, in connection with political advertising.

5.8 Børsen is always entitled to refuse publication or immediately suspend ongoing publication of an advertisement that lacks mandatory information as set out in the Political Advertising Regulation and/or this Section 5. The foregoing also applies if the information is incomplete, incorrect, or cannot be supplemented or corrected without undue delay.

5.9 If an advertisement cannot be published, must be paused, or must be de-published due to any of the following circumstances:

1. a) (a) The Advertiser’s failure to provide complete, correct, or updated information pursuant to this Section 5 (Political Advertising) or the Political Advertising Regulation;
2. b) (b) The Advertiser’s failure to cooperate in supplementing or correcting information;
3. c) (c) The Advertiser’s lack of eligibility pursuant to the three-month rule (see Section 5.3 above); or
4. d) (d) Other circumstances attributable to the Advertiser,

the Advertiser shall pay the full price for the advertisement for the entire booked period and compensate Børsen for all costs arising as a result of the pause or de-publication, including but not limited to administrative costs, authority contacts, and any sanctions. This applies regardless of whether the advertisement was actually published or not, and regardless of the length of the publication period. This compensation obligation pursuant to Section 5.9 constitutes a minimum compensation and does not affect the Advertiser’s potential further liability for damages pursuant to Section 5.12 below.

5.10 The Advertiser shall cooperate promptly with Børsen in connection with notifications regarding political advertising. The Advertiser undertakes to:

1. a) (a) Respond to inquiries from Bonnier News within the specified time limits, normally within 24 hours and in urgent cases (particularly during the last month before an election/referendum) within 12 hours;
2. b) (b) Provide requested supplements and corrections to avoid de-publication;
3. c) (c) Participate in authority contacts and upon request for information from other competent actors; and
4. d) Compensate Bonnier News for costs arising as a result of the Advertiser’s failure to cooperate or incorrect information.

5.11 If Børsen becomes aware that information provided pursuant to Sections 5.2 and 5.3 or otherwise required under the Political Advertising Regulation is incomplete, incorrect, or missing, Børsen shall:

1. a) (a) Take best possible measures to supplement or correct the information without undue delay, including contacting the Advertiser;
2. b) (b) If the information cannot be supplemented or corrected without undue delay, immediately pause or de-publish the advertisement;
3. c) (c) Inform the Advertiser of measures taken and decisions made.

5.12 In addition to the compensation obligation pursuant to Section 5.9 above, the Advertiser shall indemnify and hold Børsen harmless for all costs, damages, losses, sanctions, and expenses (including penalty fees and legal costs) arising as a result of:

1. a) Incorrect, incomplete, or misleading information from the Advertiser;
2. b) (b) The Advertiser’s failure to comply with the Political Advertising Regulation or the terms of this Section 5 (Political Advertising);
3. c) (c) The Advertiser’s lack of eligibility to order political advertising services; or
4. d) (d) Content in the political advertising that violates law or good practice.

5.13 Børsen retains the following information for seven (7) years from the last publication date in machine-readable format:

1. a) (a) Political advertising messages and campaign information;
2. b) (b) Services provided;
3. c) (c) Amounts, other benefits, and sources of funding;
4. d) Sponsor and any ultimate controlling entity;
5. e) (e) Connection to an election or legislative process;
6. f) (f) Transparency notices including all amendments; and
7. g) (g) Any correspondence with the Advertiser regarding notifications and similar matters.

The Advertiser consents to this processing of information in accordance with the Political Advertising Regulation.

 

6. Right to Refuse Advertising

6.1 Børsen reserves the right to refuse to publish, or subsequently, at any time whatsoever, to de-publish an advertisement if it does not comply with the Technical Material Specifications or other requirements agreed between the Parties.

6.2 Børsen is entitled to refuse to publish, or subsequently, at any time whatsoever, to de-publish an advertisement if Børsen has reason to believe that the advertisement contravenes a law, regulation, or public authority decision, can be assumed to cause offence, can be assumed to damage the reputation of Børsen or the Brands, or on similar grounds.

6.3 The Advertiser is also reminded that under applicable media law, the responsible publisher is entitled, always and without justification, to refuse to include an ordered advertisement or to remove it subsequently.

6.4 If an ordered advertisement cannot be included and this is attributable to the Advertiser or any circumstance on its part, the Advertiser is liable to Børsen for an amount corresponding to the agreed price for the advertisement. Børsen shall, under no circumstances, be liable to the Advertiser due to refused advertising under this Section 6.

 

7. Defects/Errors, Liability, and Limitation of Liability

7.1 Børsen shall provide the Service with reasonable skill and with the care as can be expected of a service provider in the same industry as Børsen. Unless otherwise expressly stated in the Agreement, the Service is provided without any warranties.

7.2 In the case of printing errors, incorrect sizes, prices, dates, etc., for which the Advertiser is not responsible, a reduction in price is only offered in accordance with Børsen’s estimation of the Advertiser’s loss in advertising value. If Børsen is responsible for errors in an advertisement, Børsen offers a reduction at most equivalent to the price of the advertisement and only in respect of insertions in Børsen’s publications. The Advertiser understands and accepts that this constitutes the Advertiser’s sole remedy for any defect/error in the advertisement.

7.3 Børsen is not liable for defects/errors in advertisement material provided by the Advertiser or defects/errors occurring in the transmission of advertisement material from the Advertiser to Børsen, provided the defect/error is not attributable to Børsen. In addition, Børsen is not responsible for non-publication or defects/errors in an advertisement if such is due to a problem with information transfer providers outside Børsen’ control. No claims may be made against Børsen for incorrect, delayed or omitted insertion of ordered advertisements or for any consequences of such errors.

7.4 In the event of breach of contract other than errors/defects as referred to in Section 7.2, Børsen’s liability is always limited to direct damage and direct costs. No compensation is paid for lost profit or other indirect damage or loss, provided that Børsen has not acted with gross negligence or intent. Under all circumstances, Børsen’s liability for compensation is limited to not more than the actual advertisement cost paid by the Advertiser to Børsen under the Agreement.

7.5 The Advertiser shall indemnify and hold Børsen harmless for all damage and costs incurred by Børsen as a consequence of the Advertiser’s marketing under the Agreement.

8. Defects/Errors and Complaints

8.1 If the Advertiser wishes to claim a price reduction as a result of a defect/error in an advertisement as per Section 7.2 above, the Advertiser must complain of the alleged defect/error as follows: for advertisements in print publications, complaints must be received by Børsen at the latest five (3) days after the advertisement is inserted; for advertising on digital platforms, complaints must be received by Børsen at the latest five (3) working days after the start of the campaign. Complaints must be in writing and addressed to the responsible salesperson and to borsen@brands.dk the relevant contact address designated by Børsen. If the Advertiser has not made a complaint within the specified time, the Advertiser’s right to claim defects/errors in the advertisement shall lapse.

8.2 If Børsen does not receive the advertisement material in due time and in accordance with the Technical Material Specifications as stated in Sections 2.1 and 4.1 above, the Advertiser’s right to receive a proof sheet before publication and to complain about a published advertisement shall lapse.

9. Prices and Payment

9.1 The Advertiser shall pay according to the price list in force from time to time, unless otherwise separately agreed. VAT and any other taxes will be added.

9.2 For print advertisements, invoicing will be done upon insertion. For online campaigns, invoicing will be done at campaign start-up. Invoicing will be done by Børsen or the relevant Brand where publication of the advertisements has taken place. Payment is due fourteen (14) days net from the invoice date for business customers and fifteen (15) days for media agencies. An invoice fee of DKK 100.00 excluding VAT will be added. In the event of late payment, interest on arrears is payable pursuant to applicable law. Børsen is also entitled, itself or via the relevant Brand, to charge the Advertiser a reminder fee and for other costs for collection of the receivable as well as compensation for delay pursuant to applicable law.

9.3 Unless otherwise agreed, Børsen or the relevant Brand is entitled to require payment in advance.

9.4 Complaints about the invoice, if any, shall be made as soon as possible and not later than within fourteen (14) days from the date of the invoice. If the Advertiser has not made a complaint within the specified time, the Advertiser’s right to challenge the invoice shall lapse.

10. Early Termination

Børsen is entitled to terminate the Agreement immediately if the Advertiser, in Børsen’ reasonable opinion, breaches or can be assumed, on objective grounds, to breach any law or regulation, industry practice, or accepted practice and ethics and thereby creates a risk of damage or loss of reputation to Børsen or the relevant Brand.

 

11. Confidentiality

11.1 The Parties undertake to observe confidentiality regarding the content and existence of this Agreement as well as information, both written and oral and in any other form, regarding the other Party’s internal business affairs, financial information, prices, business plans, data, and such other information that each Party has expressly stated is confidential or which otherwise can reasonably be assumed to be confidential (“Confidential Information”).

11.2 However, the confidentiality obligation under this Agreement does not apply to information which:

(a) is in the public domain or which enters the public domain other than through a breach of this Agreement;

(b) a Party can show it already knew before it received the information from the other Party; or

(c) a Party receives from a third party without being bound by any confidentiality obligation in respect of such third party.

11.3 In the event either of the Parties is required by law, mandatory decisions by public authorities, or similar binding obligation to disclose Confidential Information to any third party, the other Party must be notified as soon as possible of this obligation and the information that will be disclosed (provided such action is not prohibited). A Party which is obligated to disclose Confidential Information shall limit the disclosure to include only the Confidential Information necessary to comply with the order. For the avoidance of doubt, this confidentiality undertaking does not deprive Børsen of the ability to share such necessary Confidential Information with the relevant Brand as is required for the performance of the Agreement.

11.4 Børsen is always entitled to share Confidential Information with its group companies, associated companies, and cooperation partners.

12. Processing of Personal Data and Sharing of Certain Information

12.1 The Advertiser is aware that Børsen may share certain information (such as names and contact details of contact persons and representatives of the Advertiser) with its group companies, associated companies, and cooperation partners. The Advertiser undertakes to ensure that the Advertiser’s representatives are informed of this sharing of information and to ensure that each person gives their consent to such processing and sharing.

12.2 Information about the processing of personal data can be found at: www.borsen.dk/om/privatlivspolitik

 

13. Ownership of Original Advertisement

13.1 Ownership of bid material and advertisement material produced or otherwise generated by Børsen shall vest in Børsen unless otherwise specifically agreed between the Parties.

 13.2 Børsen may use third party licenses for images that are used in bid material and advertisement material produced or otherwise generated by Børsen on behalf of the Advertiser. The Advertiser has no right to use such images for own purposes or in any other way except as explicitly stated by Børsen.

13.3 Moreover, nothing in this Agreement shall be interpreted to entail that either Party has assigned any intellectual property rights to the other Party.

 

14. Force Majeure

Børsen shall not be liable for any failure to perform its obligations under this Agreement or for damage that arises due to any impediment to its performance as a consequence of circumstances beyond its control including, but not limited to, new legislation, new public authority regulations, war or threat of war, civil unrest, terrorism, sabotage, natural disasters, failure of electricity supply or failure of public communication networks, fire or the like, or trade union action, such as strike, blockade, boycott and lock-out.

 

15. Entire Agreement

The Agreement and its appendices constitute the Parties’ complete regulation of all matters relating to this Agreement. All written or oral undertakings and promises made prior to this Agreement are superseded by the contents of this Agreement and its appendices.

 

16. Assignment

The Agreement may not be assigned without the consent of the other Party. However, Børsen may always assign the right to receive payment under this Agreement and shall be entitled to assign the Agreement or any rights and obligations arising therefrom to any other company within the group of companies of which Børsen is a member from time to time without the specific consent of the Advertiser.

 

17. Disputes

17.1 This Agreement shall be governed by the laws of Denmark.

17.2 Disputes arising out of this Agreement shall be determined by the courts of Denmark with the Copenhagen City Court (Københavns Byret) as the court of first instance.

Last updated 2026-01-28/BN Legal