Standard formats

When you run a display campaign on borsen.dk you will be able to reach a very influential and wealthy target audience across Denmark. As an advertiser it is possible to run either standard formats or high impact formats or both at the same time. Standard formats have a smaller on-screen size than high impact formats and therefore has a lesser cost. On our site it is possible to make use of the following materials for your banner campaign: jpeg, png, gif, html5 or scripts.

Standard banners

Square

High impact formats

On borsen.dk you will be able to run the three high impact formats topscroll, midscroll and megabanner.  The two scroll-formats are running on borsen.dk with the help of our tech partner Adnami.

The scroll-formats gives the advertiser the ability to integrate eye catching and beautiful visual elements in a wide format that fills the entire width of the screen. The megabanner also gives you a lot of creative freedom to design a larger banner – although the size of the megabanner is not as large as the scroll-formats but it still comes with a great performance.

The high impact formats leads to a great visibility of your brand or message. When you design the scroll-formats it is crucial to comply with the given specs and test your material by uploading your material on Adnamis creative validation test pages. You will find links for this below – make sure to follow the right link to make sure that your banner will be visible on all screen sizes. As with our standard formats it is also possible to make use of jpg, png, gif and html5 but for the scroll-formats it is also possible to make use of video – se more info about this below.

Topscroll

See examples and find inspiration for Adnami’s high impact formats on the following page: Ad Experience Center

*HTML5: When making HTML5 banners it is important to make sure that the banners are responsive and adapts to the screen they are viewed on. See how you can make your banner responsive in the following guide: Responsive Guide

Midscroll

See examples and find inspiration for Adnami’s high impact formats on the following page: Ad Experience Center

*HTML5: When making HTML5 banners it is important to make sure that the banners are responsive and adapts to the screen they are viewed on. See how you can make your banner responsive in the following guide: Responsive Guide

Video format

A high-impact video format that captures immediate attention in a less intrusive way.

The Inline Video format represents a dynamic approach to digital advertising. This ad type offers a more natural and subtle integration on the page compared to topscroll and midscroll, ensuring that the user experiences the ad as an organic part of the online experience. With a strong placement, visibility is optimized, and the user is engaged effectively. Unlike high-impact scroll formats, this format takes up less space.

Inline Video

24-hour takeover

A takeover of borsen.dk’s frontpage gives your brand a lot of attention by placing your ads on the most valuable placements on borsen.dk and a great visibility on all types of devices. You have two choices when it comes to the takeover on borsen.dk:

– A 24-hour takeover on all devices

– A business hour takeover on all devices (from 7 am to 15 pm)

Cookieless advertising

Do you want to reach all users of borsen.dk? We offer our advertisers to make use of cookieless advertising which gives you the possibility to show ads to the borsen.dk visitors that have said ‘no’ to cookies.

In order to run cookieless ads on borsen.dk your material has to be free of third-party tracking and the banner needs to be a simple image-file, in either jpg, png or gif. The performance of cookieless ads has been really good on borsen.dk so far.

Native

Native advertising is articles, videos or graphics are produced specifically for you as an advertiser and optimised to perform specifically with Børsen’s consumers.

Read much more about the possibilities for native campaigns on borsen.dk on our dedicated native advertising page by clicking here.

Podcast

Why you should choose native podcast on Børsen:

• High engagement: Get close to your target audience in a format with long listening time and high attention.
• Reach your target audience: Available on Spotify and Apple, and you’ll receive video snippets for your own channels.
• Credible content: Produced in collaboration with Børsen Brand – with journalistic quality and high impact.
• Activation: We generate traffic through a teaser article on the front page of borsen.dk, which sparks interest and drives listening.

Podcast

Pre-roll: max. 10 seconds and must begin with “This podcast is sponsored by [advertiser name]”

Post-roll: max. 15 seconds

Mid-roll: max. 15 seconds

File format: MP3

Advertorial

Advertorials is advertisement that is designed to resemble editorial content. An advertorial campaign on borsen.dk includes an article and a banner on the frontpage of borsen.dk that is leading Børsens consumers to the article. The article is either written by the advertiser or by our in-house editorial department Børsen Creative.

Click here for advertorial material specs

Front page-banner and interstitial

The Børsen e-newspaper is read frequently every week and we offer our advertisers the possibility to to run high impact digital ads in the e-newpaper. The two digital bannerformats that advertisers can run in the e-newspaper is interstitials and the front page banner in the app (kiosk-banner).

The kiosk-banner is shown on the frontpage of the e-newspaper app – to all users that open the app on either a mobile or tablet device.

Interstitials appears at a transition point in the e-newspaper and has a different format than the normal newspaper pages. An interstitial gives you undisturbed attention to your message by going full-screen so that the reader cannot avoid seeing it. The reader has to perform an action to move on in the e-newspaper, giving you an opportunity to show your message to the readers without sharing the attention with other brands.

Banners in the Børsen e-newspaper universe are clickable and can thus drive traffic directly to your website or webshop.

Kiosk-banner (Front page-banner)

Placement: Front page of the e-newspaper app

File type: jpg/gif/png – max. 150 kb per banner

Formats (pixels):

Desktop: 930×180
Tablet: 728×140
Mobile: 320×160

– all formats must be submitted + url.

Interstitial

Formats: landscape 1700 x 1100 pixels and portrait 1100 x 1700 pixels
File type: PNG / JPG
Size/kilobyte: max. 500 KB
DPI: max 72
URL: A URL must be provided for the landing page to which a click on the ad leads.

Børsen Job (Job portal)

With Børsen Job you can find the right candidates for your job advert. Our job portal Børsen Job is designed to put you in front of Børsens consumers, which includes bright leaders, talents and specialists through a wide variety of fields, by utilizing banner campaigns, print and social media in the search to find the right fit for your company.

The overall focus of your campaign at Børsen is to set you in contact with a well-educated target audience who will be able to access your online job advert on borsen.dk.

Read more about our job advertisement solutions at: https://borsen.dk/job or contact our sales consultant Allan Rasmussen on phone number: +45 20 21 12 56 or e-mail address alra@borsen.dk

Book your campaign by phone or by writing us an email.

Phone number: +45 31 74 39 92

E-mail: brands@borsen.dk

Send all banner materials (ads, interstitials etc.) to traffic@borsen.dk.

And remember to inform us of where and when your wish to run the campaign and please add the following information:

Company name

Address

Phone number

Contact information

Technical requirements and advice

The banners must meet the technical requirements set by borsen.dk which means that the banners must comply with the format sizes and file sizes etc. (see under the individual banners)  

Note that Børsen uses Google Ad Manager 360 as Ad Server and all online material must be sent to: traffic@borsen.dk

UTM-codes 

If you use Google Analytics to monitor how much traffic your campaign generates on your website, we recommend that you use UTM tails on the campaign. This way, you have a greater opportunity to follow the traffic in Google Analytics. UTM tails are placed according to the url you want to drive traffic to. There are many different tools that can help you create utm tails online. We can recommend this tool:

https://ga-dev-tools.web.app/campaign-url-builder/

HTML 5-banners

For the sake of the users, animations in the material must not loop more than three times or contain a long sequence of more than 30 seconds duration. In this connection, it is suggested to make a small delay on the animation startup to ensure that the user’s page is loaded. 

HTML5-banners are received as a zipped file. Each banner format must be sent in its own zip file but can contain up to several banner versions. 

HTML5-banners are rejected by most types of email programs. Therefore, send all HTML5 banners through a file transfer program such as WeTransfer or similar. 

Read more about technical requirements for HTML5-banners here 

Test your HTML5 banner here

Video

If streaming/video with sound is used, it is a requirement that the banner is only activated on mouse-over and that there is a one-second delay on the actual activation of the banner. Streaming and sound must thus stop on mouse-out. We recommend that videos do not exceed 40 seconds and that you make sure that the video file does not weigh more than the file sizes specified for all display formats. 

SSL

Note that Børsen runs over SSL. Therefore, all scripts must point to https versions. This also includes third-party tags, otherwise the banners cannot be displayed on borsen.dk. 

To be sure that we will be able to run your campaign on the date that has been agreed upon – we must have the material at least two working days before the campaign start date.

For advertorials, the deadline for sending material is five working days prior to the campaign start date.

Send all banner material to traffic@borsen.dk.

Banners must not feature Børsen’s colours or similar colours. Børsen reserves the right to reject material that we deem to use colours similar to our own colours.

Børsen’s colours are:

Salmon pink

R-G-B: 240-222-203

HEX: #D0DECB

Magenta

R-G-B: 237-50-168

HEX: #ED32A8

If you wish to know more about the possibilities of having your banners produced by our creative business partner – please send us an email at traffic@borsen.dk.