Formats and technical specifications

Top banner

 

 

Top banner Desktop

 

Format: 930 x 180

Weight (GIF/JPG/HTML): 150 kB

Animation: 30 seconds

Loop: Max. 3

Streaming: 60 seconds

 

Top banner Tablet

 

Format: 728 x 140/ 728 x 90

Weight (GIF/JPG/HTML): 150 kB

Animation: 15 seconds

Loop: Max. 3

Streaming: 60 seconds

 

Top banner Mobile

 

Format: 320 x 160

Weight (GIF/JPG/HTML): 150 kB

Animation: 15 seconds

Loop: Max. 3

Streaming: 60 seconds

 

 

 

Article banner

 

 

Article banner Desktop

 

Format: 300 x 250

Weight (GIF/JPG/HTML): 150 kB

Animation: 30 seconds

Loop: Max. 3

Streaming: 60 seconds

 

Article banner Tablet

 

Format: 300 x 250

Weight (GIF/JPG/HTML): 150 kB

Animation: 15 seconds

Loop: Max. 3

Streaming: 60 seconds

 

Article banner Mobile

 

Format: 320 x 160/ 300 x 250/ 320 x 320

Weight (GIF/JPG/HTML): 150 kB

Animation: 15 seconds

Loop: Max. 3

Streaming: 60 seconds

 

 

Sticky banner

 

 

Sticky banner Desktop (follow down – left & right)

 

Format: 160 x 600 or 300 x 600

Weight (GIF/JPG/HTML): 150 kB

Animation: 30 seconds

Loop: Max. 3

Streaming: 60 seconds

 

Note: 300 x 600 banners only display on screens with a viewport of 1,600 px and upwards.

 

 

 

Mega banner

 

 

Sticky banner Desktop (follow down – left & right)

 

Format: 160 x 600 or 300 x 600

Weight (GIF/JPG/HTML): 150 kB

Animation: 30 seconds

Loop: Max. 3

Streaming: 60 seconds

 

Note: 300 x 600 banners only display on screens with a viewport of 1,600 px and upwards.

 

 

Inread

 

 

Inread (Desktop/Tablet/Mobile)

 

Height/width: min. 640 x 360 px and max. 1920 x 1080 px

Weight: max. 4 MB

Video format/type: MOV, MPG4, AVI or FLV, and must be 16:9 (4:3 not supported).

Duration: max. 20 seconds

All video codec formats except: ProRes 4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE

Sound: must be switched on and activated by mouse-over.

The following sound levels are accepted:

Programme loudness (IL): 0 LU (-23 LUFS) (measured across the full length of the video)

Maximum true peak (max. TP): -3 dBFS (measured at 4 times oversampling)

 

See example of Inread here

 

 

 

Topscroll

 

 

Topscroll Desktop

 

Format: 2,560 x 1,440

Ad Unit Frame: 100% x 80%

Weight (PNG/JPG/video): max. 200 kB

 

Preview Topscroll Desktop here

 

Test your Topscroll Desktop here

 

Topscroll Tablet

 

Format: 2,560 x 1,440

Ad Unit Frame: 100% x 80%

Weight (PNG/JPG/video): max. 200 kB

 

Preview Topscroll Tablet here

 

Test your Topscroll Tablet here

 

Topscroll Mobile

 

Format: 812 x 812

Ad Unit Frame: 100% x 80%

Weight (PNG/JPG/video): max. 200 kB

 

Preview Topscroll Mobile here

 

Test your Topscroll Mobile here

 

 

Interscroll

 

 

Interscroll Desktop

 

Format: 2,560 x 1,440

Ad Unit Frame: 930 x 500

Weight (PNG/JPG): max. 200 kB

 

Preview Interscroll Desktop here

 

Test your Interscroll Desktop here

 

Interscroll Tablet

 

Format: 2,560 x 1,440

Ad Unit Frame: 930 x 500

Weight (PNG/JPG): max. 200 kB

 

Preview Interscroll Tablet here

 

Test your Interscroll Tablet here

 

Interscroll Mobile

 

Format: 812 x 812

Ad Unit Frame: 100% x 320

Weight (PNG/JPG/video): max. 200 kB

 

Preview Interscroll Mobile here

 

Test your Interscroll Mobile here

 

 

Wallpaper

 

 

Wallpaper Skin Desktop

 

Format: wallpaper 2,560 x 1,440 & top banner 930×180

 

Weight wallpaper (PNG/JPG): max. 200 kB

 

Weight top banner (third-party tag): max. 60 kB

 

Preview Wallpaper Skin Desktop here

 

Test your Wallpaper Skin Desktop here

 

Side Skin (Wallpaper) Desktop

 

Format: top banner 100% width (min. 930 x 180) x 180 & right banner 100% x 100% left banner 100% x 100%

 

Weight top banner (third-party tag): max. 60 kB

 

Weight right banner (third-party tag): max. 60 kB

 

Weight left banner (third-party tag): max. 60 kB

 

Preview Side Skin (Wallpaper) Desktop here

 

Test your Side Skin (Wallpaper) Desktop here

Book your campaign by telephone or e-mail:

Tel.: +45 72 42 33 20

E-mail: brands@borsen.dk

The banners must meet the technical requirements set by borsen.dk, which means they must observe certain formats (see under individual banners). All online material should be sent to traffic@borsen.dk

 

Børsen uses Google Ad Manager 360 as its Ad Server.

 

Out of consideration for our users, animations in the material must not loop more than three times or contain one long sequence of more than 30 seconds’ duration. It is recommended having a short delay in the animation start-up to ensure that the user’s page has uploaded.

 

If streaming/video with sound is used, it is a requirement that the banner should only be activated by a mouse-over and that there should be a second’s delay in the actual activation of the banner. Streaming and sound should thus be stopped by a mouse-over.

 

HTML5 banners should be submitted as a zipped file. Each banner format should be sent as a separate zipped file but each file may contain several banner versions.

 

HTML5 banners are rejected by most types of mail program, so all HTML5 banners should therefore be sent via a file transfer program such as WeTransfer.

 

Read more about technical requirements for HTML5 banners here

 

Test your HTML5 banner here

 

Note that Børsen runs via SSL. All scripts must therefore point to https versions. This also includes third-party tags, otherwise the banners cannot be displayed on borsen.dk.

The deadline for submitting material is two working days before the start of the campaign. If material is submitted later, there is no guarantee that the campaign will start at the agreed time and be delivered by the agreed end date.

 

Online material should be sent to traffic@borsen.dk

Børsen reserves the right at any time to reject material that does not meet the technical guidelines for borsen.dk or otherwise conflicts with the medium’s image. Banners must not feature Børsen’s colours or similar colours. Børsen reserves the right to reject material that we deem to use colours similar to our own colours.

 

Børsen’s colours are:

Salmon pink

R-G-B: 240-222-203

HEX: #F0DECB

 

Magenta

R-G-B: 237-50-168

HEX: #ed 32a8

An interstitial appears at a transition point in the e-newspaper and has a different format to the normal newspaper pages. An interstitial gives undisturbed attention to your message by taking over the screen so that the reader cannot avoid seeing it. The reader has to perform an action to move on in the e-newspaper, giving you an opportunity to surprise the reader.

 

The advertisement is clickable and can thus drive traffic directly to your website or webshop.

 

Call +45 72 42 33 20 to find out more about the possibilities of interstitial advertising.

 

 

 

Deadline for submitting material

Material, including the URL for the landing page, should be sent to traffic@borsen.dk at the latest five working days before the start of the campaign.

 

 

 

Technical details

E-newspaper app

 

On the front page of Børsen’s e-newspaper app we have the opportunity to provide banner advertising.

 

File type: JPG, GIF and PNG

 

Height/width: Tablet: 2,048 x 500 px or 930 x 180 px – Mobile: 300 x 250 px

 

 

–

 

E-newspaper interstitials

 

For an interstitial advertising campaign, two files must be submitted, including a URL.

 

File type: JPG, GIF and PNG

 

Height/width: Desktop: 1,024 x 768 px, 768 x 1,024 px and 640 x 480 px – all three formats must be submitted.

 

Børsen reserves the right at any time to reject material that does not meet the technical guidelines for borsen.dk or otherwise conflicts with the medium’s image.

Børsen’s newsletters offer an attractive solo position among relevant editorial content. There is just one banner in the newsletter, and both the position and size are particularly attractive.

 

Formats and material specifications

Format px                   Weight                  Animation, loop, streaming

468 x 400                   250 kB JPG*         None

*Must not be third-party code.

 

 

Terms & conditions

Banners must not feature Børsen’s colours or similar colours. Børsen reserves the right to reject material that we deem to use colours similar to our own colours.

 

Børsen’s colours are:

Salmon pink

R-G-B: 240-222-203

HEX: #D0DECB

 

Magenta

R-G-B: 237-50-168

HEX: #ED32A8