Mattel CEO: Barbie film was about breaking convention, not ‘selling more toys’

Ynon Kreiz, chief executive officer of Mattel Inc. Before Kreiz landed at Mattel, most of his career had been in television, although his life could have gone in a different direction.
Arkivfoto: Alisha Jucevic/Bloomberg — Ynon Kreiz, chief executive officer of Mattel Inc. Before Kreiz landed at Mattel, most of his career had been in television, although his life could have gone in a different direction. Arkivfoto: Alisha Jucevic/Bloomberg

Article republished from Financial Times

Matthew Garrahan, Financial Times

06. nov. 2024 KL. 12.01

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After the success of ‘Barbie’, Ynon Kreiz plans to turn the company’s toy brands into a ‘playground’ for filmmakers

Artiklens hovedpointer

Børsens chefredaktør Niels Lunde anbefaler denne artikel fra Financial Times fordi:
Ynon Kreiz, topchef for legeproducenten Mattel, der stod bag Barbie-filmen, deler ud af sine tanker oven på filmens succes og fortæller, at filmen fra Mattels side handlede om at bryde vanetænkning - ikke om at sælge mere legetøj

Ynon Kreiz has an unusual claim for a CEO: being played by Will Ferrell in a smash hit movie. Not literally: Ferrell appears as an unnamed, besuited and rather hapless boss of Mattel in Barbie, the Margot Robbie-starring hit that wowed audiences around the world last year.

NÆVNTE EMNER: Financial Times