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Financial Times

Financial Times
Pro Financial Times

Mattel CEO: Barbie film was about breaking convention, not ‘selling more toys’

Ynon Kreiz, chief executive officer of Mattel Inc. Before Kreiz landed at Mattel, most of his career had been in television, although his life could have gone in a different direction. Arkivfoto: Alisha Jucevic/Bloomberg
Ynon Kreiz, chief executive officer of Mattel Inc. Before Kreiz landed at Mattel, most of his career had been in television, although his life could have gone in a different direction. Arkivfoto: Alisha Jucevic/Bloomberg
Financial Times

Matthew Garrahan, Financial Times
06. nov. 2024 KL. 12.01 Gem til senere

After the success of ‘Barbie’, Ynon Kreiz plans to turn the company’s toy brands into a ‘playground’ for filmmakers

Artiklens hovedpointer
  • Børsens chefredaktør Niels Lunde anbefaler denne artikel fra Financial Times fordi:
  • Ynon Kreiz, topchef for legeproducenten Mattel, der stod bag Barbie-filmen, deler ud af sine tanker oven på filmens succes og fortæller, at filmen fra Mattels side handlede om at bryde vanetænkning - ikke om at sælge mere legetøj

NÆVNTE EMNER: Financial Times

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