Europe’ largest low fare airline company Ryanair is getting ready to open more new routes out of Scandinavia. The company will open 13 new destinations from the Stockholm airport Skavsta, the news agency Direkt wrote. Ryanair sets out on this offensive just when SAS is also changing its course. It therefore looks as if we shall see a fierce competition between the companies to win the Scandinavians’ favour and desire to travel in the coming years.
The routes will open in October-December.
»With these new routes Ryanair will carry 2.5 million passengers to and from Skavsta annually,« CEO Michael O’Leary of Ryanair told the news agency Direkt.
Skavsta is one of Ryanair’s new airports in Scandinavia. Within the last month the company has opened four routes to Alghero on Sardinia, Italian Rimini and Venice, and the German city of Bremen.
Ryanair has announced it will hold a press conference in Copenhagen later today. But there are no expectations that the company will launch routes from the Copenhagen airport at Kastrup as the airport is too expensive for the low fare operator.
The last year Ryanair has concentrated great efforts on Scandinavia. And this last effort comes at the same time as SAS has presented its strategy for the years until 2011. SAS’ CEO Mats Jansson had to announce the new strategy already yesterday because of borsen.dk’s disclosures.
The strategy involves both divestitures and growth. In the course of four years the number of passengers is planned to grow by 20 per cent to allow SAS to win market shares from its rivals. And with Ryanair’s new routes out of the Scandinavian region, this competition will most probably be intense.
The routes will open in October-December.
»With these new routes Ryanair will carry 2.5 million passengers to and from Skavsta annually,« CEO Michael O’Leary of Ryanair told the news agency Direkt.
Skavsta is one of Ryanair’s new airports in Scandinavia. Within the last month the company has opened four routes to Alghero on Sardinia, Italian Rimini and Venice, and the German city of Bremen.
Ryanair has announced it will hold a press conference in Copenhagen later today. But there are no expectations that the company will launch routes from the Copenhagen airport at Kastrup as the airport is too expensive for the low fare operator.
The last year Ryanair has concentrated great efforts on Scandinavia. And this last effort comes at the same time as SAS has presented its strategy for the years until 2011. SAS’ CEO Mats Jansson had to announce the new strategy already yesterday because of borsen.dk’s disclosures.
The strategy involves both divestitures and growth. In the course of four years the number of passengers is planned to grow by 20 per cent to allow SAS to win market shares from its rivals. And with Ryanair’s new routes out of the Scandinavian region, this competition will most probably be intense.
