Danish banks advance on the global top 500 ranking
Af Jens Nymark
02-03-2010
16:00
The bank customers’ lost billions have triggered a global wave of anger against the financial sector, but the Nordic banks have improved their position in the ranking.
The magazine The Banker has published its annual »Top 500 Banking Brands« which ranks the world’s leading brands in the financial sector.
British HSBC is holding its ranking as brand No 1 in the world, while the Nordic banks all are improving their position in the global banking hierarchy.
Among the Nordic players Nordea takes the best ranking and has moved from place 43 in 2009 to place 37 in 2010 on the top 500. The Banker estimates Nordea’s brand value at 10 per cent of the market value, corresponding to DKK 24.7 billion.
Nordea’s Danish rival, Danske Bank, is second in the Nordic »race« with a ranking as the world’s 55th best banking brand. The bank has thus moved 16 places since 2009. The brand value is estimated at 17 per cent of the market value, corresponding to DKK 15.6 billion.
Swedish SEB takes place 73 and has moved 20 places upwards. Place 75 is taken by Norwegian DnB NOR which has moved from place 131 since 2009.
At place 102 we find Swedbank, and its rival Handelsbanken has taken place 127.
Nykredit takes place 259 in the world with a brand value at well over DKK 2 billion. Jyske Bank takes place 299 with a brand value at nearly DKK 1.7 billion. At place 339 Sydbank with an estimated brand value at just under DKK 1.3 billion.
The financial crisis has shaken the basis of the banks, and several banks with longstanding brands representing old-fashioned values now suddenly have to fight for the customers’ loyalty.
»The upside is that while som traditional brands may need a bit of rebuilding, the field is wide open to convince customers to switch brands or try a bank that they may not have previously considered,« The Banker wrote.
The top 3 banks in the world is HSBC, Bank of America and Santander. Last year Santander was at place 4, a place which is now taken by Wells Fargo.
The magazine The Banker has published its annual »Top 500 Banking Brands« which ranks the world’s leading brands in the financial sector.
British HSBC is holding its ranking as brand No 1 in the world, while the Nordic banks all are improving their position in the global banking hierarchy.
Among the Nordic players Nordea takes the best ranking and has moved from place 43 in 2009 to place 37 in 2010 on the top 500. The Banker estimates Nordea’s brand value at 10 per cent of the market value, corresponding to DKK 24.7 billion.
Nordea’s Danish rival, Danske Bank, is second in the Nordic »race« with a ranking as the world’s 55th best banking brand. The bank has thus moved 16 places since 2009. The brand value is estimated at 17 per cent of the market value, corresponding to DKK 15.6 billion.
Swedish SEB takes place 73 and has moved 20 places upwards. Place 75 is taken by Norwegian DnB NOR which has moved from place 131 since 2009.
At place 102 we find Swedbank, and its rival Handelsbanken has taken place 127.
Nykredit takes place 259 in the world with a brand value at well over DKK 2 billion. Jyske Bank takes place 299 with a brand value at nearly DKK 1.7 billion. At place 339 Sydbank with an estimated brand value at just under DKK 1.3 billion.
The financial crisis has shaken the basis of the banks, and several banks with longstanding brands representing old-fashioned values now suddenly have to fight for the customers’ loyalty.
»The upside is that while som traditional brands may need a bit of rebuilding, the field is wide open to convince customers to switch brands or try a bank that they may not have previously considered,« The Banker wrote.
The top 3 banks in the world is HSBC, Bank of America and Santander. Last year Santander was at place 4, a place which is now taken by Wells Fargo.
*****||*****Danish banks advance on the global top 500 ranking*****||*****The bank customers’ lost billions have triggered a global wave of anger against the financial sector, but the Nordic banks have improved their position in the ranking.
The magazine The Banker has published its annual »Top 500 Banking Brands« which ranks the world’s leading brands in the financial sector.
British HSBC is holding its ranking as brand No 1 in the world, while the Nordic banks all are improving their position in the global banking hierarchy.*****||*****
Mest læste på borsen.dk
Annonce:
